Tim Cook says 2020 was Apple’s best year of innovation ever

Cook also said there was “no formula for innovation”

What you need to know

  • Apple CEO Tim Cook has said in an interview that 2020 was Apple’s best year of innovation ever.
  • He also talked about collaboration, and how many of Apple’s features came out of China.

Tim Cook has stated in an interview that 2020 was Apple’s best-ever year of innovation.

As reported by MacRumors:

In an interview with He Shijie, a senior at the Beijing University of Posts and Telecommunications, Apple CEO Tim Cook called 2020 Apple’s “top year of innovation ever.”
In 2020, Apple released a number of new products, ranging from the iPhone 12 lineup, to brand new iPads, the Apple Watch Series 6 and SE, and of course, new Apple Silicon Macs. Putting all of that together, ‌Tim Cook‌ says Apple innovated in 2020 more than any other year, but notes that “there’s no formula for innovation.”

As transcribed by MR, Cook stated that Apple has “a culture of creativity and a culture of collaboration”, and that combined these created “enormous innovation.”

Cook also reportedly said Apple was having “an incredible time” with the iPhone 12. Interestingly, when Cook was asked about user feedback from China and its influence, he discussed several features that came out of the country:

There’s a ton of features there that are. Whether it’s specific keyboards, whether it’s QR Code mode. 5G in a lot of ways was energized in China because China is so far ahead in the coverage model for 5G. Junction view in Maps because of the complex intersections and so forth. Night mode was another one where the inspiration for Night Mode came from China.

The interview has been viewed over 22 million times on Chinese social media site Weibo, and can be viewed in English along with subtitles.

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