New Korea Apple Store in Seoul hosting press preview next week

The store is located in Seoul’s financial district.

What you need to know

  • Apple’s new South Korea store might open next week.
  • A press preview event is reportedly scheduled for February 24.

A new report says Apple’s Yeouido store in western Seoul will host a press preview event next week.

From YNA:

Apple Inc. is expected to open its second store in South Korea later this month, expanding its presence in the country to compete with local tech giant Samsung Electronics Co.

The company said Friday it will hold a press preview event for the store in Yeouido, western Seoul, on Feb. 24.

The public opening date has not been specified, but the report notes the store is expected to open this month, leaving just a small window following the press event and suggesting an opening next weekend could be on the cards.

The new store in Seoul’s financial district was announced back in November, and is located on level one of the IFC mall. From the store’s teaser page:

South Korea’s second Apple Store is coming soon to the heart of vibrant Seoul. Apple Yeoido is a space for everyone to blossom their ideas and creatives. We want you to be able to explore all kinds of possibilities, communicate with others, and unleash your imagination in a place where you can get the energy to create something that’s not in the world.

The YNA report notes Apple is reportedly planning to open two further stores in the country in Myeongdong, Seoul, and in Busan.

You can watch this teaser video and download wallpapers from Apple in advance of the store’s opening.

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