Advertisers weigh moving to Android as iOS 14 privacy features loom

Citing uncertainty over Apple’s iOS 14 App Tracking Transparency feature, some marketing firms are choosing to spend on Android advertising instead.

Credit: AppleCredit: Apple

Ahead of Apple’s forthcoming App Tracking Transparency in iOS 14.5, advertisers and marketing firms are trying to determine how much this privacy feature will alter their income. Some are reportedly moving their ad spend to Android, at least for the short term, while all are waiting to see the real-world impact of the change.

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