Advertisers banding together to adapt to Apple’s iOS privacy plans

An alliance of advertising and marketing firms has announced plans to work without Apple’s previous IDFA, and adapt to the forthcoming App Tracking Transparency in iOS 14.

Credit: AppleInsiderCredit: AppleInsider

As Apple prepares to introduce its privacy-focused App Tracking Transparency for iOS users, marketing company Liftoff has announced an education alliance to help companies move to the new system. Alongside other marketing and advertising platforms, Liftoff plans to instruct firms on how to work with Apple to get key advertising data.

Read more…