Hyundai burned by ‘Apple Car’ negotiation disclosure walk-backs and reframes

The ending of talks between Apple and Hyundai over potential “Apple Car” production was a very public misstep for the car producer, all caused by its lack of discretion.

Apple’s demands for secrecy when it is in talks with suppliers and other partners over long-term projects was reinforced by the Hyundai negotiations. The decision to pause talks between the two companies was reportedly caused by the car maker’s failure to keep quiet on the negotiations.Hyundai “might have learned some lessons through this issue,” said HI Investment & Securities head of research Koh Tae-bong to Bloomberg. “Keeping internal discussions internal is important.”

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