Apple testing new ad spot on homepage of App Store Search tab

As part of the iOS 14.5 beta, it appears Apple is testing new ways to monetize the App Store. Building on the existing App Store Search Ads program, users are now seeing a new sponsored ad slot appearing on the Search tab as a “suggested” item.

Previously, Apple only showed ads in the App Store when users searched for an app with advertisers bidding on keywords, similar to Google Search ads. This new ad type is naturally more prominent as it displays to the user before they search anything at all.

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