Take advantage of new advertising attribution technologies

SKAdNetwork 2.2. This update supports view-through attribution for advertisement formats such as video, audio, and interactive advertisements. This allows you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy.

Private Click Measurement. iOS 14.5 and iPadOS 14.5 bring Private Click Measurement to apps, in addition to the web. Advertising networks can now measure the effectiveness of advertisement clicks within iOS or iPadOS apps that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy.

Get started by building and testing your apps with the beta versions of Xcode 12.5, iOS 14.5, and iPadOS 14.5.

Learn more about SKAdNetwork

Learn more about Private Click Measurement

Download the latest betas