Apple’s rumored ‘Gobi’ augmented reality app wins a New York Design Award

Apple’s rumored “Gobi” technology has won a New York Design Award from DrivenXDesign, an organization of nearly 100,000 designers that recognizes the world’s most extraordinary designs and “the role of design in enriching the human experience.”

“Gobi” seems to be a an augmented reality app. DrivenXDesign says that, according to sources, Apple has been testing integrations with Apple Stores and Starbucks, which would allow users to use their devices for augmented reality retail experiences, enabled by a new QR code format.

In addition, software develop kits and application programming interface integration for third-party companies will allow them to provide their own tag identifiers, which would load up custom assets and scenery for that company. This would be based on extensions built into downloaded App Store apps.