Cable companies offered brandable Apple TV remote alternative

Universal Electronics is offering its own version of an easy-to-use “button-style” remote control for the Apple TV, one it hopes to sell to cable companies to be included as part of a streaming video package.
The Apple TV has been offered as a bonus from some cable companies for a few years, with Apple’s set-top box used as an alternative to the usual cable box or DVR. Now, one company is attempting to take advantage of the concept by enabling cable providers to further brand their Apple TV-based package, one that also does away with the Siri Remote.Universal Electronics Inc. (UEI) announced on Friday it was producing its own Apple TV remote, one that is intended to be acquired and distributed by cable providers, reports The Verge. Following a similar path to the Button Remote for Apple TV, its own version offers more buttons for users to press, rather than relying on a trackpad.

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