App Store fee program will have ‘immaterial’ effect on Apple, says Morgan Stanley

Morgan Stanley analyst Katy Huberty sees the impact of the new App Store program with reduced commissions as “immaterial” from a financial standpoint to Apple, and believes that it doesn’t signal a broader policy shift.
Credit: Apple

In a note to investors seen by AppleInsider, Katy Huberty says that the “vast majority” of App Store revenue is generated by the largest developers and, as such, the program is unlikely to have a major impact on Apple’s bottom line.

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