Apple execs talk M1, chip specs versus real-world performance in interview

Apple’s M1 chip was designed with actual real-world performance in mind and not the on paper specifications usually touted by chipmakers, according to a trio of Apple executives.
Credit: Apple

Software chief Craig Federighi, SVP of Worldwide Marketing Greg Joswiak and hardware SVP Johny Srouji, recently spoke to True Ventures partner and journalist Om Malik to explain how the Apple Silicon chip differs from its competitors.

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