Apple purportedly in talks to buy podcast company Wondery

Apple has held talks with Wondery — a podcast company behind “Dirty John” and “Dr. Death” among other podcasts — about a potential acquisition, reports Bloomberg. The asking price is purportedly US$300 to $400 million.

Apple and Sony are two of at least four companies that have discussed a deal with Wondery, according to Bloomberg. Wondery is one of the largest independent podcasting studios and networks, reaching a monthly audience of more than eight million people, according to Podtrac, an industry measurement firm. 

Apple has also acquired at least two small podcasting companies. In 2017, it bought Pop Up Archive, a startup that built technology to improve searching for podcasts. Earlier this year, Bloomberg reported that Apple bought Scout FM, a podcasting service that turns shows into radio-like stations.