Apple will face a lawsuit from investors who say CEO Tim Cook misled them

What you need to know

  • Apple has been told it will face a lawsuit brought by investors.
  • They say Apple CEO Tim Cook misled them in 2018.
  • The lawsuit relates to the way Cook spoke about China.

This dates from all the way back to November 2018.

Apple and CEO Tim Cook have been told that they will face a lawsuit from investors who say that he misled them with the result being a multi-billion dollar loss.

The lawsuit goes all the way back to the end of 2018 when Cook was speaking about China. As Reuters reports, the plaintiff is a UK-based pension fund.

Apple Inc has been ordered to face a proposed class-action lawsuit by shareholders who accused Chief Executive Tim Cook of concealing falling demand for iPhones in China, resulting in billions of dollars of investor losses.

In a decision on Wednesday, U.S. District Judge Yvonne Gonzalez Rogers said shareholders led by a UK pension fund can sue over Cook’s comment on a Nov. 1, 2018, analyst call that while Apple was facing sales pressure in some emerging markets, “I would not put China in that category.”

Apple told suppliers to curb production a few days after Cook spoke, and on Jan. 2, 2019, unexpectedly cut its quarterly revenue forecast by up to $9 billion, which Cook blamed in part on pressure on China’s economy from U.S.-China trade tensions.

Apple is yet to respond to the situation but it’s unlikely to take the lawsuit lightly. If there’s one thing that will always get a company and its CEO hot under the collar it’s the prospect of misleading investors.