The inside story of the ‘AppStore’, Salesforce’s Marc Benioff, and a gifted URL to Steve Jobs

Salesforce CEO Marc Benioff came up with the idea of calling the company’s software ecosystem “AppStore” after a meeting with Steve Jobs in 2003, years before the iPhone or Apple’s App Store launched. Benioff even registered the domain AppStore.com. Here’s the inside story of how he came up with the idea and why he ended up gifting the domain to Steve Jobs.

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