Apple @ Work: Why free updates of macOS and iOS have been crucial to Apple’s enterprise growth

If you have become an Apple fan in the past decade or so, you are used to yearly operating system updates for free. If you have been a Mac user longer than that, you remember actually paying for OS updates every 18 months or so. I know Halloween is coming up, so I’ll inform you of something even scarier: we had to wait in a line to buy a new version of OS X on a CD. While we’ve gotten used to free OS updates as consumers, it has been a big help to Apple in the enterprise. This week, I want to explain why frequent and free OS updates are a big help for Apple’s growth in the enterprise. more…

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